Alfred's Bar: a Bloody Good & Boozy Affair in the East End

In the heart of East London's eclectic scene, the Alfred’s Bar team weaves cinematic charm, classic service, and a passion for creation into their spirited concoctions. Let us craft you an experience that will keep you on the edge of your seat – or barstool.

A Toast to Hitchcock's Libation Legacy

Hitchcock, a maestro of suspense and lover of libations, inspires our East London mixologists. Trained by The Ivy, they elevate the art of cocktail creation, bringing rare flavours, bespoke infusions, and aromatic nuance to every glass. The result? An exquisite symphony of tastes that Hitchcock himself would applaud (and he loved his booze).

“I'm a writer and, therefore, automatically a suspicious character…” Us creatives stay curious. Question the status quo and shake up something that flips expectations on their head, this is what mixology means to us, and we can’t wait for you to taste the result.

Day to Night: Our Evolution

From a family and dog-friendly space by day to a sensual cocktail-led, wine-centric escape by night, Alfred's Bar is a chameleon of atmosphere against the backdrop of buzzing East London. The ultimate measure of a great bar is the welcoming ambience, devilish detail, and frenzied imagination of its stewards. Whether you crave a cold, crisp pint or a meticulously crafted cocktail, our bar is your canvas.

Seasonal Sensations & Hitchcockian Fare

Our bar not only serves libations but also indulges your taste buds with seasonally sumptuous fare throughout the day. The chefs at Alfred's Bar truly deserve a standing ovation. But we’ll settle with you visiting us instead.

The Zero Plastic Bar: Sipping Responsibly

At Alfred's Bar, we are seriously serious about our environmental impact, and our commitment to sustainability is not just a statement. We are powered by 100% renewable electricity and 100% carbon-neutral gas. Every effort is made to reuse, recycle, and compost, even turning fruit rinds into delectable cocktail syrups for you to enjoy.

A Jolly Good East London Beer Garden

Session lager and nature coalesce. Enjoy your tipple by a crackling fire or amidst the blooming garden, and create memories that will linger. Don’t hesitate to get in touch – we can't wait to see you.